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Royal Car SRM

Glance - Coal
Glance - Coal
Glance - Coal
Glance - Coal


Panaria Ceramica is taking part in the creation of the new Royal Car RSM car showroom, a project designed by architectural firm Valentini, which focused on the quality of the brand’s porcelain stoneware products to cover part of the new building’s internal and external surfaces.

It is a building with a distinctly contemporary character, defined by elements that make it immediately recognizable within the landscape. Every architectural element evokes the car theme: the perforated sheet metal covering, featuring a texture that is never repetitive, envelops most of the building, immediately catching your eye and producing a sense of continuous movement.

Meanwhile, the horizontal and vertical surfaces, both inside and outside the building, are embellished with 45x90 cm Panaria Ceramica porcelain stoneware products. The designers chose the concrete-effect Glance collection, in the dark Coal colour variation to create a stylistic continuity between the architectural space and the external environment, giving the showroom the maximum magnitude and visibility as possible. It is a collection with warm and textural colours typical of natural raw clays that combines a pleasant and sophisticated aesthetic effect with ease of use both inside and outside. Also used in the 20mm thickness, which is ideal for floating floors, Panaria surfaces offer high resistance to atmospheric agents and stresses caused by the movement of cars. Thanks to their high stain resistance, they are also easy to maintain.


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Public places
Project by
Studio di Architettura Valentini
San Marino

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