La nostra sede

Panaria

The beauty of feeling at home

Company profile

Panaria is an expression of the great ceramic tradition of Panariagroup Industrie Ceramiche S.p.A., an Italian multinational group and world leader in the manufacture and distribution of ceramic surfaces for flooring and cladding.

Even more so than a physical place, the home of our dreams is a space for our souls, in which to live the most intimate and authentic aspects of our lives. We all want our home to represent and resemble us, to be a mirror of what we are and would like to be. With Panaria, this dream becomes a reality.

Making ceramics is part of our culture. Our story began in 1974 and it is full of important milestones. Today Panaria is a reliable brand that combines quality and capacity to interpret the needs of its customers, to build with them long lasting relationships.

Many believe that a company is merely a workplace. But we consider ourselves a family. People are at the centre of the Panaria project: a true family, faces and experiences brought together by a desire to give their very best everyday and to continue writing this exciting story, fuelled by a passion for ceramic.

What appears immobile in the end result, is actually in constant motion when it comes to the processes that generated it. Technological innovation is Panaria’s key to achieving new objectives in the production of porcelain stoneware while constantly keeping in mind eco-sustainability.

History

Everything started here, in this land.

Everything started here, in this land.

From the very start, our ideas were clear: give everyone the opportunity of creating the house of their dreams. With products of quality, close to the most contemporary styles, to be used in any environment. Everyone should feel at home with Panaria.
The story of Panaria is this and more

The story of Panaria is this and more

Since 1974 Planaria has been producing interior and exterior flooring and cladding in high quality traditional, laminated, and monoporosa porcelain stoneware capable of fully satisfying the modern-day demands of the home.

Timeline

1974

In 1974 Panaria Ceramica was founded by a group of entrepreneurs among whom was Giuliano Mussini, head of the Mussini family, which is the current major shareholder of Panariagroup Industrie Ceramiche S.p.A.

1974
1982

At the height of his career, the Roman tennis champion Adriano Panatta became the official spokesperson for Panaria Ceramica.

1982
1988

An important collaboration was undertaken with Lombardy’s renown stylist Gianfranco Ferrè, with whom Panaria Ceramica developed, up until 1996, tiles for bathrooms, kitchens, and floors which were met with increasing approval from a most sophisticated public. 

1988
1994

From the middle of the 1990s and for the next 13 years, Panaria Ceramica sponsored professional cycling. In 1994 the Alpe d’Huez leg of the Tour de France was won by Roberto Conti and the Giro di Lombardia by Gianni Faresin.

1994
1996
The most important cycling season sponsored by Panaria Ceramica was in 1996, when its team won the Giro d’Italia with Russian cyclist Pavel Tonkov.
1996
1999

Panaria Ceramica was the first ceramic company to launch a television advertising campaign that was broadcast on the major networks. 

1999
2004

In November 2004 the company became part of Panariagroup Industrie Ceramiche S.p.A., one of the world’s leading groups when it comes to the production of ceramic flooring and cladding, made up of nine high-end and luxury brands.

In the same year the team sponsored by Panaria Ceramica won 3 gold medals on the track with Bret Lancaster and Graeme Brown at the Summer Olympics in Athens.

2004
2006
Panaria Ceramica launched production of its Made in USA collection, destined for the US market, from its manufacturing facility in Lawrenceburg (Kentucky) following Panariagroup S.p.A’s acquisition of Florida Tile Industries and its main assets, one of the United State’s historic brands in the manufacture and distribution of ceramic material.
2006
2009
A testimony to the company’s dedication to innovation took shape in September 2009 with the exclusive “laminated stoneware” ZERO.3 project, a true revolution in the ceramic industry which led to the creation of large and ultra-thin slabs (up to 100 x 300 cm with a thickness of just 3 mm), products like none other on the market.
2009
2010
In September 2010 the prestigious collaboration with Microban, world leader in antibacterial technology, brought added value to the ceramic products of Panaria and to all of Panariagroup, leading to the creation of the PROTECT line of products. Thanks to the integrated silver-based technology, up to 99.9% of bacteria are eliminated from the surface of the tiles with a sanitizing, antibacterial action that lasts over time (effective both day and night) and is not altered by use, weather conditions, or repeated cleaning.
2010
2012
The Panariagroup headquarters in Finale Emilia were hard hit by the terrible earthquakes that shook the Emilia-Romagna region in May and June 2010. In just over a year the post-earthquake reconstruction was completed, further evidence of Panaria Ceramica’s financial stability and of the strength of heart of all of the men and women who work for the company.
2012
2017
Panariagroup conferma la propria vocazione all’innovazione, con la pubblicazione del proprio Bilancio di Sostenibilità 2016, redatto adottando – tra le prime aziende in Italia – i più moderni standard di reporting (GRI Standards).
2017

Innovation and technology

The culture of “making ceramics”

The culture of “making ceramics”

Always able to represent the most popular contemporary styles, combining quality with the ability to interpret the needs of its clients, Panaria Ceramica is a brand that is deeply rooted in the culture of “making ceramics”. Its passion, along with a uniquely Made in Italy talent for providing aesthetically attractive, high quality, and reliable solutions, has given it the strength, over the years, to renew the values of a long-standing tradition.

The innovation behind ceramic surfaces

The innovation behind ceramic surfaces

Panaria’s history developed through its ability to adapt research and innovation in the field of ceramic production to living spaces, which require a product capable of inspiring emotion and creating the perfect home.

The use of high-quality and select raw materials, the ongoing technological innovation of its systems, advanced research and development, and extensive business know-how are all factors responsible for Panaria’s success and are expressed through constant qualitative and aesthetic improvement of the final product.

Quality and certifications

Quality and certifications

When environmental sustainability meets the ceramic production

At Panaria everything is conceived and created with the utmost respect for the environment: from the architectural design of the manufacturing facilities, in perfect harmony with the region, to the meticulous inspections of every stage in the manufacturing process.

Panaria firmly believes that environmental impact, safety, and hygiene in the workplace are of utmost importance, and it is for this reason that its business management policies are based on certain fundamental principles:

  • Safeguard the integrity of the manufacturing facilities and their surrounding environment.
  • Guarantee compliance with current legislative provisions regarding safety and the environment through continuous and rigorous inspections.
  • Manage, conserve, and, when possible, reduce the use of natural resources.
  • Pursue the objective of constant improvement in terms of environmental performance, so as to reduce as much as possible the production of pollutants and the consumption of resources.
  • Maintain constant communication and collaboration with the population and with public organizations regarding the environmental safeguard policies adopted and activities focused on continuous respect for the environment.

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