Panaria and Panariagroup, for the second year in succession, were a Gold Partner and a supporter of the Maratona dles Dolomites-Enel, one of the most important international cycling races that took place in an area with a breath-taking scenery, the Dolomites.
The 31st edition of the Maratona dles Dolomites was held on Sunday 2 July. 9,000 cyclists, randomly selected among over 33,500 applicants and coming from 89 countries worldwide, took part in the race, thus highlighting the extreme popularity of this sports event.
“The decision made by Panariagroup to support the Maratona dles Dolomites,” said Emilio Mussini, Chairman of Panariagroup, “is consistent with the mission of an international Group like ours; it also reflects strong values, such as the search for wellbeing and quality of life, which are the foundations of our daily life, and the universal principles of passion for sports and the care for the environment, which are the unique duo of this race.”
Within the picturesque landscape of the Dolomites, Panariagroup presented Protect, the exclusive line of ultra-high performance anti-bacterial products designed to improve people’s health and quality of life. In the Maratona Village there was a dedicated area, where the Group exhibited a broad range of products that grant a healthy, safe and protected living thanks to an exclusive and unique anti-bacterial protection based on the Microban® technology, a world-class leading company, which almost eliminates totally bacteria from surfaces for a long period of time.
The support to the Maratona dles Dolomites with the presence of Protect products has confirmed once again that Panariagroup is always backing those who are passionate about and focused on wellbeing, which may come from either sports or lifestyle, as well as from the space they live in.
Panariagroup was also present at the Maratona with its own team, made up of clients and partners who are passionate about races and who have had the exclusive chance to enjoy this unique experience.